National Birth Defects Awareness Month: Spotlighting 福利视频's Commitment to Healthy Moms and Babies

Health & Wellness, Innovations & Initiatives


Baby drinking from bottle

National Birth Defects Awareness Month in January raises awareness of birth defects prevention and their impact on individuals, parents and families. 福利视频 is dedicated to improving the whole health of pregnant members and their babies through a variety of resources and services.

颁别苍迟别苍别鈥檚 Start Smart for Your Baby庐 program leverages innovative technology and support to identify high-risk, pregnant members to help reduce the risk of birth defects and increase healthier birth outcomes.

The company鈥檚 Neonatal Center of Excellence leads best practices across 福利视频 to enhance neonatal care and address the medical, social and financial needs of those at high risk for having an infant born prematurely and/or critically ill.听

Locally, 颁别苍迟别苍别鈥檚 health plans, including Superior HealthPlan, Sunshine Health and Home State Health, provide prenatal vitamins to members to supply iron, calcium and folic acid for developing babies. The Neonatal Center of Excellence and Pharmacy Operations team are collaborating on an enterprise-wide program to further ensure pregnant members receive prenatal vitamins and targeted folic acid supplementation to improve their health and reduce their baby鈥檚 risk of birth defects.听

Keeping babies healthy through proper nutrition is also a key focus. Care Managers connect new mothers to formula and breastfeeding resources, including breast pumps, doulas and lactation support.

This includes Nebraska Total Care member Skarleth, whose baby has a medical condition that requires thickener for all fluids. Watch how the health plan鈥檚 care team ensures Skarleth receives what she needs to safely feed her daughter.