Reaching Members Through Our Refreshed Medicare Brand



Wellcare Medicare brand refresh image

Today, Wellcare shared a newly refreshed Medicare brand, which is designed to better align with the company鈥檚 strategy, build stronger brand awareness, and support the company鈥檚 mission to help its members live better, healthier lives.

Beyond the visual update, Wellcare鈥檚 new branding represents its commitment to taking a more straightforward approach in tone and voice to deliver on the company鈥檚 promise to provide an easy, hassle-free experience for members while providing a wide range of Medicare products.聽

Since joining 福利视频 in January 2020, Wellcare has successfully grown its Medicare footprint and Medicare Advantage brands across 33 states. On Jan. 1, 2022, 福利视频 will unite its Medicare brands, including Allwell, Health Net, Fidelis Care, Trillium Advantage, 鈥極hana Health Plan, and TexanPlus, to become one unified Medicare brand under the Wellcare name.聽

鈥淎s we continue to grow, our focus was to create one brand to better align with our strategy and goals, help us deliver on our mission, and, most importantly, better serve our 1.1 million Medicare Advantage members across the country,鈥 said Rich Fisher, SVP and CEO of Medicare for 福利视频, Wellcare鈥檚 parent company.

As millions of Americans become eligible for Medicare, 福利视频 is in a unique position to help care for more community members and their loved ones by providing access to quality healthcare.聽

鈥淲e are delighted to share our new refreshed Wellcare brand, which is part of our larger corporate strategy to transform and modernize how we engage with our Medicare members about their health,鈥 said Suzy Deprizio, 福利视频鈥檚 SVP and Chief Marketing Officer.

By establishing Wellcare as a singular, national Medicare brand, 福利视频 will focus on giving today鈥檚 and tomorrow鈥檚 Medicare members the coverage they need, the simplicity they want, and the high-quality care they deserve. To learn more read .